Released on = August 27, 2007, 3:09 pm

Press Release Author = Loma Linda University Medical Center

Industry = Healthcare

Press Release Summary = Loma Linda University Medical Center (LLUMC) is proud to
announce the official launch of protons.com, the new and permanent online home for
their internationally acclaimed Proton Treatment Center.

Press Release Body = Loma Linda, CA - Loma Linda University Medical Center (LLUMC)
is proud to announce the official launch of protons.com, the new and permanent
online home for their internationally acclaimed Proton Treatment Center.
"One of our goals was to launch a leading online resource for those seeking
information on proton therapy and cancer treatment," explained Dr. James M. Slater,
Vice Chair for the Department of Radiation Medicine at LLUMC. "Not only are we
providing this with protons.com, we are also advancing the visibility and the field
of proton therapy itself."
Created in conjunction with Earthbound Media Group (EMG), the new site is designed
as a comprehensive resource for current and future patients. It also reflects
LLUMC's prestigious history and advanced treatment approach. Although proton therapy
is still not widely publicized, protons.com seeks to educate cancer patients about
this superior and highly precise form of treatment.
"People want cancer therapy to become less offensive, less harmful and more
tolerable," said Dr. Slater, Vice Chair for the Department of Radiation Medicine at
LLUMC. "Proton therapy certainly fulfills all those expectations."
Streaming video clips that feature patient testimonials and a virtual tour designed
to familiarize patients with the proton therapy process are both key to increasing
patient knowledge and comfort level. Information rich but with intuitive, friendly
navigation, the site encourages interaction and discovery.
"Through photos, videos and educational materials, patients are treated to a highly
interactive experience as they make their way through the site," explained Jon
Farjo, EMG's Interactive Marketing Strategist.
Along with a content rich front end, the site is supported by a structured back end.
Search engine optimized to allow visitors to easily find the site and information
about proton therapy in all major search engines, the site also allows LLUMC to
easily update content as they see fit through the use of Interwoven's Teamsite.
"Visitors will be able to search across the entire site with search results provided
by a Google Mini, custom configured for protons.com," explained Jeff Lawrence, Web
Analytics and SEM Specialist at EMG. "The most relevant content will also
automatically be distributed to visitors through Baynote's content guides."
All in all, the new site will serve as an easy to update portal for information
about proton therapy at Loma Linda University Medical Center. Highly searchable and
loaded with valuable content, protons.com makes the goal of spreading awareness
about proton treatment more achievable than ever.


Web Site = http://www.protons.com/

Contact Details = Address: 11234 Anderson Street
Loma Linda, CA 92350

phone (909) 558-4288
toll free (800) 776-8667